O Boticário's long-awaited monthly campaign was launched this Monday, May 13. The brand's customers now have the opportunity to sign up to get a free Make B. Rosa Cashmere (creamy) or Red Supreme (matte) Lipstick at one of the stores.

The brand has made more than a million of these gifts available, continuing its tradition of giving gifts to customers directly in stores. In a competitive market, offering gifts is an effective strategy to stand out and strengthen ties with consumers.

To redeem the free lipstick, simply access the campaign link and fill out the registration form, choosing the date, time and store to collect the gift. A voucher will be sent by email, which must be presented at the store along with a photo ID.

The campaign will be available until June 11th, and if the gifts are sold out at the time of registration, the brand usually renews its stock. It is important to note that the promotion is only valid for people over 16 years old, and only the registered person can redeem the lipstick.

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