Lucas Andrade, 26, is a content creator focused on personal organization and productivity tips.

He was always good with scripts and creative ideas, but he felt his content lost impact due to a lack of visual editing.

Their videos were recorded directly from their cell phones and posted with virtually no editing. Even though the topics were useful, engagement was low.

Retention on videos was below 30%, and he couldn't convert followers into real engagement.

It was then that, on the recommendation of a friend, Lucas decided to try InShot.

He was looking for a simple tool to edit videos directly from his cell phone, and he found a complete solution in the app.

With just a few taps, Lucas was able to cut unnecessary sections, add a light soundtrack, apply smooth transitions, and include subtitles synchronized with the audio.

The result was immediate: the videos became shorter, more direct and visually attractive.

Average retention time rose to 55%, and comments began to praise the clarity and pace of the edits.

He started creating posts in InShot not only for his feed, but also for reels and stories, with edits that highlighted important points and made the content more dynamic.

Lucas tested different formats: videos with animated text, transitions for quick cuts, and even time-lapse videos showing his routine.

This made their videos more shareable, and their following grew organically.

In two months, he gained 3,000 new followers just with content edited in InShot.

He also began repurposing old videos, applying new editing, and was able to extract new insights and more engagement from the same content.

Lucas understood that posting consistently on InShot was more efficient than producing a lot without a strategy.

He put together a schedule with standardized themes, formats, and visual styles.

The auto-rendering feature was essential for adapting content for Instagram, TikTok, and YouTube Shorts without having to redo everything.

Using InShot also helped him find his visual identity, with filters, fonts and styles that are now recognized by his audience.

"My biggest mistake was thinking that a good idea was enough. Today, I understand that editing transforms. InShot gave me the tools to grow without relying on anyone else."

Lucas's story shows that with an accessible tool like InShot, anyone can elevate their content and reach a larger audience.

Creating posts on InShot with intention, style, and clarity is the path for those who want to grow in the digital world with authenticity and consistency.

Now it's your turn. Test the app, explore its features, and see how your videos can reach new heights with good editing on your phone!