Itaú created a program a few years ago, where it offers hundreds of Brazilians the possibility of obtaining books completely free of charge. With this in mind, and with the aim of further increasing the company's marketing, the program has become increasingly effective over the years.


In light of this, 2019 will be no different, where the “Read to a Child” program brings a collection made up of two different books, which are sent free of charge to customers and even people who have not yet become more familiar with the services that the bank has to offer.


This private initiative by Itaú has the great objective of further encouraging children to read. After all, what better investment than in children, because, taking this fact into consideration, there is a very high possibility that they will become avid readers in the future.