The promotion is valid throughout the country and runs from February 27th to May 7th.

Coca-Cola FEMSA Brazil, in partnership with Coca-Cola, has just launched the “Awaken Your Magic” promotion, which, through the “You Found It, You Won It” dynamic, promises to take consumers to the traditional Coachella music festival, which will take place from April 14 to 23 in California, and will feature performances by singers and bands such as Rosalía, Gorillaz, Frank Ocean, among other artists. There will be 10 winners, plus a guest, who will travel with all expenses paid – airfare, festival tickets and accommodation – to the western United States.

Adding up 1 million reais in prizes, in addition to the trips, the promotion presents consumers with other prizes, such as: cash vouchers, movie tickets, Instax cameras, licensed products and much more!

The participation process is very simple. Consumers buy a participating package – 350ml and KS cans, with a green lid or ring – of Coca-Cola Original or Sugar-Free, register via WhatsApp (21) 3942-0066, send the code that will be on the back of the lid or ring and find out immediately if they have won. For more information, visit the campaign website: here